The number one kids wear brand from Finland, Reima apparel lets kids play, learn, and explore the outdoors with a focus on their durable and sustainably-design, made to be passed from kid to kid and, whenever possible, ultimately recycled into something new.

Nordic kids are encouraged to spend time and play outside, and because play is proven to give children a better future, we design clothes that enable an active childhood to all kids all across the world.  Whether your outdoors is an urban jungle or nature trails, the seaside or the countryside – in Reima gear, you and your child can make the most of them all.